So You Want To Know Where Yak-zies Logo Came From?
The original saloon opened in 1966 in a dimlit basement on West Diversey Parkway. Two years later, the logo was developed via our way of life. Picture the sun rising over the horizon of Lake Michigan about 5AM on any given Sunday summer morning and you're walking out of a basement. The face on the logo could be mine, yours, or anybody else who might have spent the prior evening imbibing in our underground environment. We have all made it home to look in the mirror and seen the bloodshot eyes at half-mast as we placed a cold ice pack on top of our cranial area. EXPLANATION: "THE MORNING AFTER."
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